This one’s from the Times of India. I guess the backdrop of this ad is the day when Mumbai was flooded by almost 944 mm of rainfall in around 24 hours. Yep, you guessed it right. The day is the 26th of July 2005.
Indeed, it is so symbolic of India! 
Other Posts in Ad Campaigns:
The Times Of India Ad: Let’s Play ‘Pass-The-File’!
The New Mentos Ad: It Rocks!
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This is an amazing video. Emailed the link to all my friends….loved it:)
Yes, the video is amazing. Especially that part where the small boy teaches everyone a lesson in civic responsibility.
Heyy! I posted this video on Unchaahi blog too … a few days ago! It’s absolutely inspirational!! One person can make a difference.
Good to see all of us think at the same level. 
times also took reality tv to a new level. the other games were so boring! this was a welcome change.
@ Roop Rai
Heh. Such a coincidence, indeed!
@ vinni
Yes, I heard that Lead India was a great show. Pity I couldn’t see it.
Yep, I was once stranded in bus outside Kanpur, UP, when a damn tree fell on the road. And cops won’t even let the people clear it. They wanted to chop the wood and take it home!
@ Nitin Pande
Heck, they wanted to take the wood home? It seems our cops are touching new heights of irresponsibility and inefficiency